Projects & Case Studies
A selection of communications projects from my work with NGO programmes and donor-funded interventions. Each case study outlines the challenge, the approach, and — where possible — the result.
Case Study 01
Strengthening the Resilience and Reintegration of Children Formerly Associated with Non-State Armed Groups (NSAGs) and Vulnerable Children in Northeast Nigeria
Donor: UNICEF Implemented by: Search for Common Ground
The Challenge
Working in communities affected by conflict and displacement in North East Nigeria, the programme was making real progress — facilitating reintegration of returnees and building dialogue between host and displaced communities. Yet this work was not being communicated effectively to the donor, partners, or the public. Visibility materials were inconsistent, success stories were not being captured, and donor branding requirements were not being fully met.
What I Did
- Developed a communications and visibility plan aligned with UNICEF branding guidelines
- Designed and produced a suite of visibility materials — posters, banners, factsheets, and social media graphics
- Wrote and produced success stories documenting the experiences of reintegrated community members
- Managed the programme's social media presence with a monthly content calendar
- Trained field staff on ethical photography, story collection, and communications protocols
- Supported quarterly donor reports, communicating programme results in an evidence-based format
Results
16 visibilityassets delivered across 24 months of the programme
12 successstories featured in donor reports and shared with partners
10K → 12,760 followersSocial media growth over 6 months
Full visibilitycompliance confirmed in mid-term donor review
Case Study 02
Digital Campaign Management — Social Media Growth & Audience Engagement
Organisation: Search for Common Ground Nigeria
The Challenge
Search for Common Ground Nigeria had an active social media presence but no coordinated strategy. Posts were irregular, engagement was low, and the channels were not contributing meaningfully to the organisation's visibility or programme goals. There was no content calendar, no analytics review process, and no consistent brand voice across platforms.What I Did
- Conducted an audit of existing channels and produced a recommendations report
- Developed a 6-month content strategy aligned with programme priorities and audience segments
- Built and managed a monthly content calendar across Facebook, Twitter/X, and Instagram
- Produced and scheduled content — graphics, short videos, and written posts
- Monitored analytics weekly and adjusted the strategy based on performance data
- Led the Na We Be Peace campaign end-to-end, from concept through execution
Results
11,300 → 21,150followersCross-platform growth over 8 months
25% → 47% engagementAverage post engagement rate increase
1,160,000 organicreach,Na We Be Peace campaign
35 campaignshares,Organic content distribution
Case Study 03
Behaviour Change Communication (BCC) — Community Awareness Campaign for Peacebuilding in Conflict-Affected Communities
Donor: EU Implemented by: Search for Common Ground
The Challenge
Inter-communal tensions and misinformation were fuelling conflict between farming and herding communities in the Middle Belt region. Existing outreach was largely top-down and not resonating with local audiences. The programme needed a behaviour change communications strategy rooted in community voices, local languages, and culturally relevant messaging to shift attitudes and promote dialogue.What I Did
- Led a communications needs assessment across five target communities
- Developed a BCC framework with key messages tailored to each community group
- Produced radio scripts, jingles, and community drama content in Hausa and Fulfulde
- Designed print materials — flyers, posters, and community noticeboards — in accessible formats
- Coordinated with community radio stations for content scheduling and airing
- Trained community volunteers as communications ambassadors and peer messengers
Results
5 communitiesreached across 3 local government areas
30+ radiobroadcasts.Content aired on community stations
40 trainedambassadors,Community communications volunteers
Positive attitudeshift, measured in post-campaign community assessment
Case Study 04
Capacity Building & Internal Communications — Strengthening Organisational Knowledge Management and Staff Storytelling
Organisation: Search for Common Ground Nigeria Internal Initiative
The Challenge
Across multiple programmes, valuable on-the-ground stories and lessons were being lost. Field staff lacked the confidence and skills to document impact, ethically capture photographs, or communicate results to external audiences. There was no centralised system for capturing and sharing learning across teams, and a single person was shouldering the communications function without the support of a wider informed staff base.What I Did
- Designed and delivered a 2-day internal communications training for 22 programme staff
- Developed a storytelling guide and photography brief for field teams
- Created a simple knowledge management template for capturing case studies and lessons
- Introduced a quarterly internal newsletter to improve cross-programme information sharing
- Built a shared Dropbox folder structure and naming convention to organise media assets
- Established a peer review process for stories before donor submission
Results
22 stafftrained across the programme and field teams
4 quarterlynewsletters were published in the first year
300+ assetsorganised in a media library structured for reuse
Improved storyquality.Noted positively in donor reports post-training