Below is a selection of communications projects from my work with NGO programmes and donor-funded interventions. Each case study outlines the challenge, my approach and the results achieved.
The Challenge
A UNICEF-funded reintegration programme in Northeast Nigeria was making real progress but failing to communicate it. Visibility materials were inconsistent and donor branding requirements weren't being met.
What I Did
- Built a visibility plan aligned with UNICEF branding
- Produced posters, banners and factsheets
- Documented success stories from the field
- Trained staff on ethical photography and story collection
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The Challenge
SFCG Nigeria had an active social presence but no strategy. Posts were irregular and engagement was low, with no content calendar or analytics review process.
What I Did
- Audited channels and built a 6-month content strategy
- Managed a monthly content calendar across platforms
- Reviewed analytics weekly to adjust strategy
- Launched the Na We Be Peace viral campaign
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The Challenge
A multi-donor programme needed to capture and package impact stories for donor reporting, but stories were scattered and lacked consistent structure against EU narrative standards.
What I Did
- Built a story-collection framework for field teams
- Interviewed beneficiaries and community leaders
- Designed booklet publications aligned with EU branding
- Trained field staff on ethical story collection
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The Challenge
No structured mechanism existed for regular stakeholder communication. Emails were ad hoc and unbranded, with no subscriber growth strategy or way to measure impact.
What I Did
- Designed a branded newsletter template system
- Segmented subscribers by audience type
- Built an editorial calendar for regular editions
- Set up open rate and click tracking
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