Below is a selection of communications projects from my work with NGO programmes and donor-funded interventions. Each case study outlines the challenge, the approach, and, where possible, the result.
CASE STUDY 1
Strengthening the Resilience and Reintegration of Children Formerly Associated with “Non-State Armed Groups (NSAGs)” and Vulnerable Children (VC) in the Northeast of Nigeria, funded by UNICEF
Donor/Partner: UNICEF
Implemented by: Search for Common Ground
The Challenge
I was working in communities affected by conflict and displacement in North East Nigeria.
The programme was making real progress on the ground, facilitating the reintegration of returnees and building dialogue between host and displaced communities. Still, this work was not being communicated effectively to the donor, partners, or the public. Visibility materials were inconsistent. Success stories were not being captured. The donor’s branding requirements were not being fully met.
What I did
I was brought in to lead the communications function for the programme.
My work included:
- Developing a communications and visibility plan aligned with donor branding guidelines
- Designing and producing a suite of visibility materials, posters, banners, factsheets, and social media graphics, in line with UNICEF/donor requirements
- Writing and producing success stories documenting the experiences of reintegrated community members
- Managing the programme's social media presence, developing a content calendar and producing weekly content
- Training field staff on ethical photography, story collection, and communications protocols
- Supporting the production of a quarterly donor report that communicated programme results in a structured, evidence-based format
The Result
- Delivered 16 visibility assets across 24 months of the programme
- Produced 12 success stories featured in the donor report and shared with partners
- Social media reach grew from 10,000 to 12,760 followers over 6 months
- Donor visibility compliance was confirmed as fully met in the mid-term review
CASE STUDY 2:
Digital Campaign Management – Social Media Growth & Audience Engagement
The Challenge
Search for Common Ground Nigeria had an active social media presence but no coordinated strategy. Posts were irregular, engagement was low, and the channels were not contributing meaningfully to the organisation’s visibility or programme goals. There was no content calendar, no analytics review process, and no consistent brand voice.
What I Did
I took on the role of digital communications lead and built the organisation’s social media function from the ground up:
- Conducted an audit of existing channels and produced a recommendations report
- Developed a 6-month content strategy aligned with programme priorities and audience segments
- Built and managed a monthly content calendar covering Facebook, Twitter/X, and Instagram
- Produced and scheduled content, including graphics, short videos, and written posts
- Monitored analytics weekly and adjusted the content strategy based on performance data
- List Item
The Result
- Social media following grew from approximately 11,300 to 21,150 across platforms over 8 months
- Average post engagement increased from 25% to 47%
- Na We Be Peace Campaign: reached 1,160,000 people organically/ generated 35 shares